Why do some companies try to sell everything?

One of the most popular phrases that we must have come across several times, especially when being advised about trying to do many things at the same time is that a jack of all trades will be a master of none. Thus, we are often encouraged to concentrate on a particular venture and leave out the others, so that we can be known and always requested for whenever an expert in that particular thing is needed. The knowledge of this is easy enough reason why we might even find it difficult to patronize companies that sell a lot of things. Thus, as a customer you are might be wondering if it is safe to patronize a company that sells so many things and why. If you are an entrepreneur, you might also want to know how advisable it is to venture into selling many things at the same time and how profitable it could be.

There are many reasons why some companies sell several things at the same time. On the path of the businesses, they probably want to make as much profit as possible from their company. Thus, they believe that they will be able to cater to a wider number of prospective customers if they sell many things at the same time compared to when they decide to sell just one product. When they sell a product, those that need that particular product will patronize them. However, when they sell several products, they would get many people who need those different products to patronize them. They also understand that a customer could patronize them because they want to buy a mattress and later buy kitchen utensils and office accessories from them. Someone else might get to know them when they needed office accessories and subsequently buy a mattress from them. This is why companies like SEARS that sell a lot of things are becoming popular. You can read SEARS reviews to know what they sell and the quality of the items they sell.

The companies that sell a lot of things also believe that it would favor the customers. Imagine a scenario where you want to buy 3 different items worth about 20 USD each and you have to buy them from 3 different stores. This implies that you would have to pay 3 different shipping fees to get the products delivered if they only provide free shipping when you order for products worth over 50 USD. However, with an all-in-one store, you can order all items at the same place. As opposed to having to pay 3 different shipping fees, you can now be due for free shipping.

If you are wondering how companies that sell everything survive, they simply work with different companies that manufacture the different products they sell. Since they are not the ones producing the items, they could easily source products and deliver them to their customers. With this, it would not be much of a stress to meet the needs of their customers.

It's only fair to share...Share on Facebook
Facebook
  • Partner links